Buyers
do comparison shop for a home !
Make
yours the Brightest star
…for
the money and it will be the first to sell !
You
have been planning to purchase a second car and have saved $12,000. You drive to
a nearby dealer and find only two cars for sale. Both are the same year, make
and model priced at $12,000. They are identical until you begin to inspect them
more closely. The first appears to be "good transportation", at best.
The car's finish shows neglect with nicks and scratches. The windows are
smudged, the tires under-inflated, and the radio antenna is missing. Books and
papers 1itter the back seat, and there is a hole in the carpet. You turn your
attention to the second car.
You
notice that the morning sun-reflects
brightly off the spotless windows and gleaming finish. This car seems to promise
satisfaction. The chrome and trim are flawless, and the tires have been scrubbed
clean. It invites a closer inspection. Sitting at the wheel, the engine jumps to
life, then settles down to an imperceptible idle. The interior sparkles. You
feel good just sitting there
at idle.
You make your choice.
This
car wins hands down. Home buyers experience similar situations daily. With plans
to purchase a home, buyers inspect a number of similar homes at similar prices.
They begin making value judgments from the moment they drive up to each home. The
first impressions
begin with the yard, the driveway, and the front door. Once inside an
attractive, bright, well maintained home, buyers can sense the presence of
"pride-of-ownership"
or-of its absence.
It
has been said that buyers make
up their minds in the first five minutes, then
spend the rest of the time rationalizing their decision. For those who plan to
sell their home- a word of advice: place great emphasis on providing a home in
impeccable, move-in condition. Most say you will Get a much better price out of
such a home. It
will almost ALWAYS be the difference in getting the home sold—or not.
Do
you really want to sell?
Most
buyers
prefer quality over a bargain priced property that needs lots of work. They
want a home they can be proud of.
Buyers
of
fixer-uppers are few
and far between. Sellers of fixer-uppers think they only need to deduct the cost
of the needed paint, etc.
Not
so. Buyers of fixer-uppers will also deduct from the buyers expected value: the
cost of labor, the cost of possible hidden damage, and a nice profit.
Even
a small problem can seem large to a buyer. Ask your agent what needs fixed when
you list. Ask
your agent again after the first few showings
to see what the buyers did not like! It may just be that purple front door that
you raved about. It can be fixed with $2 of paint.
By Steve Myers
All articles are for educational purposes only and are not meant as tax or legal advice! See a CPA for tax advice or an attorney for legal advice, or any other appropriate professional for the sector!